{"id":46720,"date":"2025-12-10T09:41:37","date_gmt":"2025-12-10T08:41:37","guid":{"rendered":"https:\/\/swissresidencegroup.ch\/vermarktung\/"},"modified":"2026-05-08T14:59:52","modified_gmt":"2026-05-08T12:59:52","slug":"marketing","status":"publish","type":"page","link":"https:\/\/swissresidencegroup.ch\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n
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Your trusted partner<\/div>

Easy for you & professionally handled by us<\/h1><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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How to sell a property<\/div>

What you need for effective marketing<\/h2><\/div>\n\n\n\n

Swiss Residence Group AG offers professional property marketing services in Switzerland for residential and investment properties. Our aim is to sell or let Swiss properties efficiently, in line with market conditions and at the best possible price.

We handle professional property marketing in Switzerland. From determining market value and creating high-quality presentations to the successful sale or letting of the property. Our structured marketing process ensures maximum visibility and optimal sales results.<\/p>\n\n\n\n

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See our references<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Our marketing approach in 5 steps<\/span><\/h2><\/div>\n\n\n\n
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Positioning & Pricing Strategy<\/h3><\/div>\n<\/div><\/div>\n\n\n\n

The first step is to establish clarity: what makes the property special, and who is it really aimed at? We analyse current demand, comparable properties in the region and the competitive landscape within the Swiss property market.

The first step is to establish clarity: what makes the property special, and who is it really aimed at? We analyse current demand, comparable properties in the region and the competitive landscape within the Swiss property market.

Based on this, we develop a bespoke pricing and marketing strategy tailored to the target audience and the desired process. Whether that involves discreet marketing within a select circle, a targeted off-market phase via our buyer network, or a clearly planned public market launch with maximum reach.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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High-quality presentation<\/h3><\/div>\n<\/div><\/div>\n\n\n\n

Good properties don\u2019t sell on the basis of statistics, but on the basis of impact.
First impressions are crucial, often within a matter of seconds.

That is precisely why we focus on visual presentation that evokes emotion and brings out the true character of your property.

We ensure that the visual style is tailored to the property and the target buyer demographic, from modern city flats to exclusive country estates.<\/p>\n\n\n\n

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High-quality 4K photos<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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360\u00b0 virtual tour (Giraffe360)<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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4K drone footage<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Floor plan design<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Professional home staging<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Comprehensive property documentation<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Targeted marketing to buyers<\/h3><\/div>\n<\/div><\/div>\n\n\n\n

Instead of targeting \u2018as many as possible\u2019, we specifically target \u2018the right\u2019 buyers. We engage our network of qualified prospective buyers, investors and institutional investors, review the search profiles on file and shortlist potential buyers at an early stage.

This ensures that property viewings remain efficient, discreet and of a high standard. Your property won\u2019t end up in a loop of unqualified mass enquiries, but will instead be presented specifically to those prospective buyers who are actually a good fit for the property and its price range.

If you wish, we can also offer an off-market service, whereby your property is marketed exclusively through our internal network of buyers, without any public advertising. This allows us to protect your privacy whilst achieving the best possible results.

Our experts will keep you regularly and transparently informed about the current status of the marketing campaign.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Controlled marketing<\/h3><\/div>\n<\/div><\/div>\n\n\n\n

Timing is crucial in property marketing. We manage our reach and marketing channels in such a way as to generate genuine demand without \u2018over-exposing\u2019 the property on the market. To achieve this, we rely on a carefully considered media mix comprising leading property portals in Switzerland, targeted online marketing and our own database of prospective buyers.

Viewings are carefully planned, professionally conducted and followed up in a structured manner. Every interaction is documented and analysed so that we can adapt the marketing process flexibly as required.

The aim: to attract genuine buyers, ensure that potential buyers can compare properties, and strengthen your negotiating position as the owner in the long term. This way, we avoid lengthy listing periods and achieve a market-driven selling price within a realistic timeframe.<\/p>\n<\/div>\n\n\n\n

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Negotiation & Conclusion<\/h3><\/div>\n<\/div><\/div>\n\n\n\n

When it comes down to it, experience counts. We conduct price and contract negotiations professionally and with the necessary tact, carefully assess the buyer\u2019s creditworthiness, and oversee the entire sales process right through to the notarisation.

We will take care of everything for you, from arranging the appointment with the solicitor to liaising with the Land Registry, the local council and any other relevant authorities. This gives you the peace of mind that the entire sales process is proceeding according to plan, is legally sound, and that no important details are overlooked.

Even after the successful completion of the sale, we will remain your point of contact if you wish, whether you have questions about renovations, moving house or planned alterations. Our aim is to build a long-term relationship with our customers that goes beyond the sale itself.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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<\/span><\/span>Three good reasons<\/span><\/div>

Why choose Swiss Residence Group AG?<\/h2><\/div>\n\n\n\n
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Strong network<\/h3><\/div>\n\n\n\n

Thanks to our extensive network of private buyers, investors, architects and other property professionals, we are able to efficiently match properties with suitable prospective buyers. Some of our property transactions are concluded before the property is even advertised publicly.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Many years of experience<\/h3><\/div>\n\n\n\n

We have been active in the property sector since 2017 and have first-hand knowledge of the dynamics of the Swiss market. Drawing on this experience, we know which strategy suits which property or new-build project, and how to combine realistic prices with optimal results. You benefit from tried-and-tested expertise rather than theoretical processes.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Family-run<\/h3><\/div>\n\n\n\n

As a family-run business, our core values centre on personalised service, fair pricing and transparent collaboration. You will have a dedicated point of contact, short decision-making processes and a team that takes personal responsibility for your needs. To us, your property is not just a job, but a matter of trust.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Non-binding market valuation<\/div>

<\/span><\/span>Find out the value of your property<\/span><\/h2><\/div>\n\n\n\n

Use our bank-approved market valuation to find out the current value of your property. Based on its location, condition and the market situation, you will receive a realistic valuation to help you make an informed decision about selling. Simply fill in the form \u2013 we\u2019ll take care of the rest.<\/p>\n\n\n\n

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Valuate now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Frequently Asked Questions<\/div>

We have the answers<\/h2><\/div>\n\n\n\n