{"id":47674,"date":"2026-05-13T09:31:44","date_gmt":"2026-05-13T07:31:44","guid":{"rendered":"https:\/\/swissresidencegroup.ch\/was-fuer-ein-gutes-expose-wichtig-ist\/"},"modified":"2026-08-20T10:53:04","modified_gmt":"2026-08-20T08:53:04","slug":"what-makes-a-good-property-listing","status":"publish","type":"page","link":"https:\/\/swissresidencegroup.ch\/en\/what-makes-a-good-property-listing\/","title":{"rendered":"What is Important for a Good Expos\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-casasoft-blocks-container  bg-white align-items-lg-center cs-hero\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius icon-normal large bg-white\"><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><div class=\"cs-supertitle\">Checklist: What makes a good property listing<\/div><h1 class=\"\">Create a compelling property listing \u2013 the concise checklist for download.<\/h1><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-flexwrapper d-flex flex-wrap gap-default  flex-lg-row justify-content-start\">\n<div><a class=\"btn btn-primary \" href=\"#checklist\">Download the checklist now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-image border-radius hero-image\"><img decoding=\"async\" src=\"https:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/06\/gutes-expose-scaled.webp\" alt=\"Ein \u00fcberzeugendes Expos\u00e9 erstellen \u2013 Immobilienberatung in Z\u00fcrich und Zug\" class=\"cs-image img-fluid semi-portrait full\"\/><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"ratgeber\" class=\"wp-block-casasoft-blocks-container spacer-top-large spacer-bottom-large bg-light\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">A property listing is your property&#8217;s business card. It decides whether potential buyers click to book a viewing or simply scroll past. A professionally crafted listing highlights your property&#8217;s strengths, builds trust and accelerates the sales process. Our free checklist shows you which content and design elements a listing for the Swiss market absolutely needs \u2013 so your property in Zurich, Zug or anywhere in German-speaking Switzerland reaches the right buyers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\"><script src=\"https:\/\/components.propinfo.ch\/components\/6870de007654c77a345cc5c0\/btm-widget\/en-US\" defer><\/script><btm-widget widget=\"download\" slug=\"was-gehoert-in-ein-expose\" type=\"CHECKLIST\" extended=\"true\"><\/btm-widget><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-container spacer-top-large spacer-bottom-large bg-white align-items-lg-center\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-image\"><img decoding=\"async\" src=\"https:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/06\/srg-immobilien-beratungsgespraech.webp\" alt=\"Immobilienberatung \u2013 pers\u00f6nliches Beratungsgespr\u00e4ch bei der Swiss Residence Group\" class=\"cs-image img-fluid portrait full\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h2 class=\"\">Why your sale stands or falls with the listing<\/h2><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">More than 90% of property searches today start online. The listing is usually the first \u2013 and decisive \u2013 point of contact between buyer and property. A weak listing filters out interested buyers before they even consider a viewing. A strong listing, on the other hand, sparks emotion, answers the key questions upfront and leads directly to contact. Our checklist gives you the structure you need.<\/p>\n\n\n\n<div><a class=\"btn btn-primary \" href=\"https:\/\/swissresidencegroup.ch\/en\/contact\/#termin\">Schedule an appointment<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-container spacer-top-large spacer-bottom-large bg-light align-items-lg-center invert-inner-columns-mobile\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h2 class=\"\">What you&#8217;ll find in the checklist<\/h2><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-big icon-layout-column medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/Icon_32.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">The key facts<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">Year of construction, living and plot area, number of rooms, additional spaces such as cellar or garage, and the asking price: the basic facts need to be complete, precise and instantly accessible.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-big icon-layout-column medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/Icon_12.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">Renovations and modernisations<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">Information on past renovations and planned measures builds trust. It shows the property has been well maintained and what investments have already been made.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-big icon-layout-column medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/Icon_31.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">Professional photos<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">High-quality images are absolutely essential for a compelling listing. We show you what matters when selecting photos and when hiring a professional photographer is worth the investment.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-big icon-layout-column medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/Icon_31.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">Compelling descriptions<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">Clear, concise sentences that highlight the unique features of your property make all the difference. What matters when writing convincing descriptive text for the Swiss market.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-big icon-layout-column medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/Icon_31.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">Floor plans<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">Detailed floor plans help interested buyers orient themselves spatially and mentally walk through the property before the viewing \u2013 an often underestimated element of a strong listing.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div><a class=\"btn btn-primary \" href=\"https:\/\/swissresidencegroup.ch\/en\/contact\/#termin\">Schedule an appointment<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-image\"><img decoding=\"async\" src=\"https:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/06\/srg-immobilien-analyse.webp\" alt=\"Immobilienanalyse am Laptop \u2013 Swiss Residence Group\" class=\"cs-image img-fluid portrait full\"\/><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-container spacer-top-large spacer-bottom-large bg-white align-items-lg-center\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-image\"><img decoding=\"async\" src=\"https:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/06\/srg-immobilie-innenansicht.webp\" alt=\"Moderne Immobilie in der Schweiz \u2013 helle Innenansicht\" class=\"cs-image img-fluid portrait full\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h2 class=\"\">Who is this checklist for?<\/h2><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">The checklist is designed for owners who want to sell their property in Zurich, Zug or anywhere in German-speaking Switzerland \u2013 whether it&#8217;s a condominium, a single-family home or an investment property. Even if you&#8217;ve already created a listing and want to check whether it covers all the key points, the checklist helps you spot and close potential gaps.<\/p>\n\n\n\n<div><a class=\"btn btn-primary \" href=\"https:\/\/swissresidencegroup.ch\/en\/contact\/#termin\">Schedule an appointment<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-casasoft-blocks-container spacer-top-large spacer-bottom-large bg-light  cs-cards-container\"><div class=\"container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-card cs-card border-radius image-icon icon-normal medium bg-white\"><div class=\"cs-card-image-blocker\"><\/div><div class=\"cs-card-image\" style=\"background-image:url(http:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/03\/icon_kontakt_karriere-1.svg)\"><\/div><div class=\"cs-card-content\">\n<div class=\"wp-block-casasoft-blocks-heading cs-heading\"><h3 class=\"\">Looking for personal advice?<\/h3><\/div>\n\n\n\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\">A checklist gives orientation \u2013 but every property has its own story to tell. If you&#8217;d like personalised guidance on creating your listing, get in touch.<\/p>\n\n\n\n<div class=\"wp-block-casasoft-blocks-flexwrapper d-flex flex-wrap gap-default  flex-lg-row justify-content-end\">\n<div><a class=\"btn btn-primary \" href=\"https:\/\/swissresidencegroup.ch\/en\/contact\/#termin\">Schedule an appointment<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-casasoft-blocks-image\"><img decoding=\"async\" src=\"https:\/\/swissresidencegroup.ch\/wp-content\/uploads\/sites\/21\/2026\/06\/srg-persoenliche-immobilienberatung.webp\" alt=\"Pers\u00f6nliche Immobilienberatung \u2013 Beraterin der Swiss Residence Group\" class=\"cs-image img-fluid original full\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11235542 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-casasoft-blocks-text text-small text-left\"><em><em><em><em><em><em><em><em>Our experts will get back to you within 24 hours.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-47674","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Convincing Property Listing \u2013 Checklist<\/title>\n<meta name=\"description\" content=\"Create a convincing property listing (expos\u00e9). Download our compact checklist for a strong property expos\u00e9, free. SRG, Zurich &amp; Zug.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissresidencegroup.ch\/en\/what-makes-a-good-property-listing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Convincing Property Listing \u2013 Checklist\" \/>\n<meta property=\"og:description\" content=\"Create a convincing property listing (expos\u00e9). Download our compact checklist for a strong property expos\u00e9, free. 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