Checklist: What makes a good property listing

Create a compelling property listing – the concise checklist for download.

A property listing is your property’s business card. It decides whether potential buyers click to book a viewing or simply scroll past. A professionally crafted listing highlights your property’s strengths, builds trust and accelerates the sales process. Our free checklist shows you which content and design elements a listing for the Swiss market absolutely needs – so your property in Zurich, Zug or anywhere in German-speaking Switzerland reaches the right buyers.

Why your sale stands or falls with the listing

More than 90% of property searches today start online. The listing is usually the first – and decisive – point of contact between buyer and property. A weak listing filters out interested buyers before they even consider a viewing. A strong listing, on the other hand, sparks emotion, answers the key questions upfront and leads directly to contact. Our checklist gives you the structure you need.

What you’ll find in the checklist

The key facts

Year of construction, living and plot area, number of rooms, additional spaces such as cellar or garage, and the asking price: the basic facts need to be complete, precise and instantly accessible.

Renovations and modernisations

Information on past renovations and planned measures builds trust. It shows the property has been well maintained and what investments have already been made.

Professional photos

High-quality images are absolutely essential for a compelling listing. We show you what matters when selecting photos and when hiring a professional photographer is worth the investment.

Compelling descriptions

Clear, concise sentences that highlight the unique features of your property make all the difference. What matters when writing convincing descriptive text for the Swiss market.

Floor plans

Detailed floor plans help interested buyers orient themselves spatially and mentally walk through the property before the viewing – an often underestimated element of a strong listing.

Who is this checklist for?

The checklist is designed for owners who want to sell their property in Zurich, Zug or anywhere in German-speaking Switzerland – whether it’s a condominium, a single-family home or an investment property. Even if you’ve already created a listing and want to check whether it covers all the key points, the checklist helps you spot and close potential gaps.

Looking for personal advice?

A checklist gives orientation – but every property has its own story to tell. If you’d like personalised guidance on creating your listing, get in touch.

Our experts in Zug and Zurich advise you free of charge and without obligation.