Properties

Off-market properties
– discreet sales without a public listing

Not every property is suited to being listed on the major portals. Some owners prefer a targeted and discreet sales process, without the general public being aware of it. With our expertise in off-market marketing, we offer you the opportunity to sell your property directly to our extensive network, which we have built up over the years.

What is an off-market property sale?

With an off-market property sale, your property is not advertised publicly, but is marketed discreetly and selectively through our network of qualified professionals. There are no listings on property portals, no posts on social media and no publicly visible ‘For Sale’ signs.

Instead, we engage registered prospective buyers, private investors and selected stakeholders from our internal network who are actively looking for property in Switzerland and who match the price range and property profile. This allows us to target solvent buyers without neighbours, tenants or the general public finding out about the planned sale.

Rather than aiming for the widest possible reach, we deliberately prioritise quality over quantity. Thanks to our extensive experience since 2017 and our established network of buyers in German-speaking Switzerland and Ticino, the majority of our off-market transactions are successfully concluded before the property is even publicly listed.

Advantages of off-market sales

Utmost discretion

No public advertisements, no unnecessary attention, no prying eyes from outside.

Protection of your privacy

If outsiders are not to be made aware of the decision to sell from the outset.

Targeting potential buyers

We only show your property to prospective buyers or stakeholders who meet the relevant budget, search profile or criteria.

Less speculation and pressure

No questions like “Why has the house been on the market for so long?” and no assumptions about your personal or financial situation.

A professionally managed process

From preparation and viewings to negotiations – everything follows a predefined process – efficiently and discreetly.

Who might be interested in off-market properties?

Luxury residential properties

Owners of villas, exclusive detached houses and high-end flats

Investment and multi-family properties

Owners of apartment blocks, investment properties and residential complexes

Separation of personal and business matters

Entrepreneurs who wish to keep their personal and business affairs separate

Discreet sales for VIPs

Public figures, executives and well-known personalities

Families & Communities of Heirs

Families and communities of heirs who wish to sell without attracting public attention

Portfolio optimisation for investors

Investors who wish to discreetly adjust their portfolios or reallocate their property holdings

Discreet market test prior to publication

Owners who wish to conduct a discreet market test before advertising publicly

The process of an off-market sale

Confidential initial consultation

We will discuss your current situation, your objectives and the level of confidentiality you require.

Analysis & Valuation

Using recognised models and our market experience, we determine a realistic selling price.

Confidential handling of documents

Creation of a concise, professional property profile containing all relevant information – without disclosing any unnecessary personal details.

Targeted outreach to our network

Presenting your property to suitable prospective buyers, investors and partners – no indiscriminate advertising, no mass mailings.

Viewings & negotiations

Arranging confidential meetings with selected prospective clients and conducting structured negotiations.

Signing the contract & handover

Support right through to the notarisation and handover – transparent, professional and personalised.

FAQ – Off-market properties with Swiss Residence Group AG

An off-market property sale means that a property is marketed without being advertised publicly on property portals, social media or in print media. The sale is handled discreetly through the Swiss Residence Group AG network, registered prospective buyers and selected investors.

Owners benefit from discretion, privacy protection, controlled access to suitable buyers and a smooth sales process without their property appearing on public portals.

Off-market sales are particularly suitable for properties in the higher price bracket, such as exclusive houses and flats, apartment blocks or investment properties, as well as for owners who place a high value on confidentiality.

We draw on our existing client base and collaborate with family offices, investors, banks and other stakeholders, specifically targeting prospective clients who are looking for opportunities in the relevant sector and who value discretion in the process.

Not usually. The commission is agreed in advance and is not primarily based on whether your property is marketed off-market or publicly. We would be happy to explain our commission structure to you in a face-to-face meeting.

In principle, this is possible. The owners begin with a discreet off-market phase. If this does not yield the desired result, the property can then be marketed publicly via the well-known property portals.

Simply get in touch with us for a no-obligation initial consultation. Together, we’ll assess whether off-market marketing is the right approach for your property, your situation and your goals, and plan the next steps.