Finding the optimal sale price for your property – free guide for download.

The right price is the most important factor for a successful property sale. Set it too high and you scare off buyers and face long marketing periods. Set it too low and you leave money on the table. Our free guide shows you how to determine a market-appropriate price for your property in Zurich, Zug or anywhere in German-speaking Switzerland – well-founded, realistic and systematic.

Why proper pricing decides your sale success
In the first weeks of marketing, the market watches every new listing particularly closely. If the price is too high, the first interested buyers drop out – and the listing loses visibility. Later price reductions often look like weakness and lead to additional negotiation discounts. A solid pricing strategy from the start saves time and maximises your proceeds.


Value-enhancing measures before selling
Small repairs, a fresh coat of paint, well-maintained outdoor areas or selective modernisation in kitchen and bathroom: certain measures noticeably increase the achievable sale price. The guide shows which investments really pay off – and which you can skip.
Who is this guide for?
The guide is designed for owners who want to realistically assess the value of their property in Zurich, Zug or anywhere in German-speaking Switzerland – whether it’s a condominium, a single-family home or an investment property. Even if you aren’t currently selling but want to know the market value, the guide helps you assess your position.


Our experts will get back to you within 24 hours.